Private Label Sofa Launch

The client had a clear aesthetic direction — organic, soft-form sofas in neutral fabrics — but no technical drawings or upholstery specifications. Our ODM process started with a single meeting.

We produced three sketch variants for each of the three sofa types. The client selected one direction per piece and we moved to foam and fabric sampling within the same week.

Physical samples were signed off in three weeks from first meeting. Production of the initial 20-unit run per model followed immediately.

The pieces ship under the client's own brand label. We remain anonymous as manufacturer. All production documentation, foam specifications, and cut files are held on file for re-orders.

This is the case a low minimum order exists for. A brand launching its first collection cannot commit to warehouse quantities before it knows which model sells, so the initial run was deliberately small — twenty units per model, enough to photograph, show and fulfil early orders without tying up capital in stock that may never move.

Because the specification is documented rather than remembered, the second run is a repeat order rather than a fresh development cycle. The client re-orders by model name; foam density, spring type, seat depth and stitch detail come from file. That is the practical difference between having a manufacturing partner and having a supplier.